This week at CES, the world’s largest school show, most of the ballyhoo targeted on 2 companies: Google and Amazon. It’s turning into Associate in Nursing annual tradition for the 2 school titans to move to Las Vegas in Jan to battle it get in the desert and see WHO will gain the foremost ground within the war for your sensible home, sensible automobile and smartphone.
In one corner, it’s Alexa, the voice assistant that Amazon wont to pioneer the sensible speaker market in 2014 and that is become the trade leader. Alexa, that the corporate 1st delivered to its Echo sensible speaker, is currently a house name.
In the alternative corner, the Google Assistant, a competitor that entered the fray 2 years later. The Assistant powers the search giant’s Google Home product and is triggered by the phrase “Hey Google.”
Even before the show started, each corporations were already pounding their chests. Last week, Amazon declared that over a hundred million Alexa devices are sold-out. to not be outdone, Google on Mon same the Assistant is predicted to be engineered into one billion devices by the tip of the month. however neither figure tells the complete story. as an example, an enormous chunk of these billion Assistant devices area unit robot phones, that go together with the package put in by default.
At the Amazon Alexa booth, at the Sands exhibition.
Ben Fox Rubin/CNET
Each company gave the impression to acquire CES with a unique strategy. Google was brash and over the highest, daubing the words “Hey Google” all across city. Amazon was subtler in approach however created a trial to be ubiquitous at the show through partners’ booths, stage displays and various “Works with Alexa” tags on every kind of product.
After every week on the bottom in Las Vegas covering all the action, CNET reporters mount Fox Rubin, WHO covers Amazon, and Richard Nieva, WHO covers Google, analyzed what went down. They talked regarding everything from buzz to product announcements to funny hats. And ultimately, they tried to answer the question: that company won CES 2019?
Rubin: after I 1st started about to CES, it had been notable however few major school players did not come back to the show.
Nieva: I agree. Samsung has perpetually created loads of noise here, except for the foremost half, Google, Amazon and Apple quite stuck to their own events. 3 years agone, the businesses I cowl had such very little presences here that my biggest interview wasn’t with a company EXEC however with Associate in Nursing ex-mafia murderer.
Rubin: i have to say, it positive is lovable that Google over the past 2 years determined to point out up at CES.
Nieva: True. In past years, Google quite stood on the sidelines whereas its partners like LG and HTC created all the announcements. however all that began to modification when Google launched the Assistant in 2016. Then last year, hoo boy, they went all out. And this year they went even larger. i have been asking Google what proportion they spent on selling at CES and haven’t been able to get a solution. This year, their booth was sort of a area outside of Las Vegas Convention Center and it enclosed a freaking it is a little World ride.
Google engineered Associate in Nursing “It’s alittle World”-style ride at its booth.
Rubin: however does one assume an enormous booth could be a reason to convey a corporation the crown for better of CES? that is simply a matter of what proportion cash you are willing to pay. For Amazon, they’d a couple of smaller booths than Google, however they gave the impression to be everywhere the place, as well as the LVCC within the automotive space and therefore the Sands exhibition floor. Not that it ought to be an element this year, however once considering WHO “won” CES over the previous 2 years, the clear winner has been Amazon, due to its Alexa dominance.
Nieva: If we’re talking regarding “all over the place,” Google had an entire army of individuals wearing all white, carrying funny hats, embedded in booths across the show floor. you could not walk a couple of feet at the convention center or the Sands exhibition while not seeing one in every of those guys.
Rubin: honest enough. What regarding actual school though? Amazon declared a slew of recent Alexa-powered partnerships, as well as the Lenovo sensible Tab tablet/smart show, Ford’s new automobile flick system and even the Vuzix sensible glasses. on the far side Alexa, Amazon’s Ring home-security team unveiled a replacement sensible spyhole camera for flat units and motion-activated outside lights. And Key by Amazon, the company’s in-home delivery and keyless entry service, declared in-garage delivery and Key for Business.
Nieva: There was substance behind Google’s selling blitz, too. the corporate declared one in every of the foremost fascinating options they’ve come back up with for the Assistant thus far: Associate in Nursing interpreter mode that interprets conversations in real time. It aims to try to to over simply activate your lights — it’s a stimulating engineering and language project. other than that, Google conjointly declared some hardware that the company’s partners have created. there is the Lenovo sensible Clock (very kind of like the Echo Spot), and therefore the KitchenAid sensible show. It’s value noting, too, that a number of the product at the show can work with each assistants — like Sonos speakers and KitchenAid sensible Oven+ — thus rummage around for that trend to continue.
Rubin: Let’s supply
Nieva: Yup, relevancy Apple. That ad was well-played. Samsung conjointly created positive its digital assistant, Bixby, got notice, with the corporate talking up its efforts to bring Bixby to its TVs, fridges, washers, air conditioners, phones and speakers. On prime of that, Samsung discovered four new robots, as well as the Samsung larva Care which will assist you track your organ. Plus, toward the tip of the show, the corporate unveiled once its next massive phone launch are going to be, serving to it keep top-of-mind for many of CES attendees.
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Rubin: That being same, i feel they outdid expectations at CES, however Google and Amazon remained the highest dogs, as we tend to expected.
Nieva: united. WHO is aware of however long Google and Amazon arrange to focus this several resources on CES, except for currently, they apparently assume it’s worthwhile.
Rubin: OK, thus WHO won CES, made — was it Google or Amazon?
Nieva: i feel Google takes it this year. If for no alternative reason than that they selected they wished to tug out all the stops. They clearly place in an exceedingly heap of cash. perhaps Amazon takes it next year.
Rubin: Yep, for this year, Google it’s. currently let’s examine what these 2 do over 2019 to stay this food fight going.